For Immediate Release
For more information, contact:
Tom Ohle
Teresa Cotesta
Craig Priddle
BioWare's Jade Empire rocks onto the music scene
Video games and music videos collide on MTV2's "Video Mods" Airing
October 2nd at 9:30pm ET/ 6:30pm PT
EDMONTON, Alberta, Canada - September 30, 2004 –
BioWare Corp. and MTV2's "Video Mods" have collaborated to create the first ever Jade Empire music Video Mod. Jade Empire, to be published by Microsoft in March 2005 for the Xbox game system, is an action role-playing game inspired by myths and legends of ancient China. In these Video Mods, watch some of Jade Empire's feature characters including Wu the Lotus Blossom, Furious Ming and Death's Hand perform Christina Milian's "Dip it Low", and New Found Glory's "It's all downhill from here". The segment will air October 2, 2004 at 9:30 pm ET/ 6:30 pm PT on MTV2.
Morphing music videos and video games into an entirely new music viewing experience, each half-hour episode of MTV2 "Video Mods" showcases some of today's most popular video game characters and environments as they perform videos by artists of all genres including Lil Jon, Black Eyed Peas, Evanescence, New Found Glory and more. Each video is transformed, sometimes literally, sometimes with a completely new creative concept, by adapting the music video using a unique video game environment and featuring characters from one, or often a variety of video games.
"Using the same motion capture technology that BioWare uses to create incredible martial art fighting styles, MTV2 turns video game characters into rock stars - it's quite incredible to see the results," said Greg Zeschuk, Joint CEO of BioWare Corp. "This is has been an exciting opportunity for us at BioWare and especially the Jade Empire development team. We have had fun working with MTV2 and Big Bear Entertainment, and watching this come to life," added Ray Muzyka, Joint CEO of BioWare.
MTV2 "Video Mods" is produced by Tony Shiff and Big Bear Entertainment. For complete information on MTV2 "Video Mods" visit www.MTV2.com.
About MTV2
Last year was the most watched year in MTV2 history, and Q1 2004 was the highest rated quarter in channel history among both total viewers (P2+) and P12-34. In addition, April 2004 was the highest rated month in channel history among P12-34. Now reaching more than 60 million homes, MTV2 is the 24-hour music network with an emphasis on showcasing new music, breaking artists, and interactivity. MTV2's adventurous programming mix reflects its commitment to providing fans access to the music and artists they love through 24-hours of music videos and a variety of genre music video shows including: hip-hop, rock, and soul.
MTV Networks, a division of Viacom International Inc. (NYSE: VIA - News, VIA.B - News), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
About BioWare
BioWare develops computer, console, handheld and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world's best-selling titles including the award-winning Baldur's Gate™ and Neverwinter Nights™ series, Star Wars®: Knights of the Old Republic™. Original BioWare-created IPs include Jade Empire™ and the 2007 Game of the Year, Mass Effect™. With studios in Edmonton, Canada, and Austin, Texas, BioWare is hard at work on the epic fantasy RPG, Dragon Age™: Origins as well as several unannounced projects including a massively multiplayer online game. In 2008, BioWare was acquired by the world’s leading electronic entertainment publisher, Electronic Arts. For more information on BioWare, visit www.bioware.com.
