For Immediate Release

Sonic Chronicles: The Dark Brotherhood Hits Stores Across North America

Sonic the Hedgehog's First RPG Comes Out Exclusively for the DS

SAN FRANCISCO(September 30, 2008) – SEGA® of America, Inc. today announced that Sonic Chronicles: The Dark Brotherhood™, exclusively for the Nintendo DS™, has shipped to stores across North America. This stunning game, developed by leading RPG-maker BioWare™, brings a rich storyline, beautiful hand-drawn environments and addictive gameplay to Sonic the Hedgehog’s first RPG.

Sonic Chronicles: The Dark Brotherhood features classic characters from the Sonic world, including Tails and Knuckles, as well as characters never before seen such as the mysterious Shade. This game also takes players to familiar Sonic locales – like the well known Green Hill Zone and Blue Ridge - as well as dark new worlds to uncover and explore. Players can customize their own team of four favorite characters before they head out to investigate and conquer shady new enemies while striving to save the Chaos emeralds to ensure that their world stays safe from harm.

Sonic Chronicles: The Dark Brotherhood presents gamers with a robust RPG experience by taking full advantage of all the DS has to offer using the stylus and Touch Screen. Using this unique system, players can look forward to an intense interactive combat experience as they master high-powered combo moves to use against enemies of all sizes. Taking advantage of the wireless communication features available on the DS, players can also collect and trade Chao – each one of which is endowed with unique power-ups for whatever character they are partnered with.

Sonic Chronicles: The Dark Brotherhood for the DS is rated E for everyone. For more information about the game, please visit www.sonic-chronicles.com. For screenshots and art, please visit the SEGA FTP site at http://segapr.segaamerica.com. BioWare™ is a division of Electronic Arts Inc. (NASDAQ: ERTS).

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA® of America Web Site is located at www.SEGA.com.

About BioWare

BioWare develops computer, console, handheld and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world's best-selling titles including the award-winning Baldur's Gate™ and Neverwinter Nights™ series, and Star Wars®: Knights of the Old Republic™. Original BioWare-created IPs include Jade Empire™ and the 2007 Game of the Year, Mass Effect. With studios in Edmonton, Canada, and Austin, Texas, BioWare is hard at work on the epic fantasy RPG, Dragon Age and Sonic Chronicles: The Dark Brotherhood for the Nintendo DS™, as well as several unannounced projects including a massively multiplayer online game. In 2008, BioWare was acquired by the world's leading electronic entertainment publisher, Electronic Arts. For more information on BioWare, visit www.bioware.com.